![]() ![]() You might be knowledgeable about typefaces you might regularly modify the leading, tracking, and kerning of your fonts you might optimize the file sizes of your web fonts - but is that all that can be done? For hundreds of years, typographers and typeface designers have been using white space in typography. Jeffrey Zeldman once said: “90% of design is typography. This article is for anyone who works with typography, in any medium, and it is especially for those designers who are keen to give users the best reading experience possible. Today, in 2020, how do we add spacing to punctuation marks and other symbols, and how do we adjust the space on the left and right side in an easy and consistent way? It is actually not as easy and quick as it should be. This is known as Rich Black.For hundreds of years, we have been using white space in typography. ![]() For richer, darker black, we recommend a CMYK setting of C=30%, M=30%, Y=30%, and K=100%. We all know about shades of gray, but in printing, there are also varying shades of black. This will only lead to heartache and gnashing of teeth. Do not try to compensate for a poor resolution image by simply increasing the DPI manually. Otherwise, they will not reproduce properly on printing equipment. While 72 dpi and RGB are acceptable (and preferable) for web-based viewing, print-based images need to be 300 dpi and must use CMYK. When designing for print it’s important to use high-resolution images with CMYK color. An explanation of why this is needed can be found here. If your design includes a border that does run along the outer edge, we recommend a border width of at least 1/4 inch (0.25) inside the cut line and 1/8 inch (0.125) outside the cut line, for a total width of 3/8 inch (0.375). This will ensure a more symmetrical appearance once the print piece is trimmed. If your design includes a border that does not run along the outer edge of the page, we recommend leaving at least 1/4 inch (0.25) of white space between the cut line and your border. This will help ensure that your piece maintains proper symmetry when it is printed, cut, and folded. If your artwork includes folds (such as a tri-fold brochure), add guides at the fold lines and 1/8 inch on either side of the fold as a safety margin for each panel. Any text that extends beyond this margin will fall outside the mechanical tolerances of our paper-cutting equipment and may get cut off inadvertently. We call this the safety margin, and any text you’re including in your document should not go past this margin. In addition to the bleed line, we also recommend adding a second set of guides 1/8 inch inside the bleed line (1/4 inch from each document edge). The bleed area will fall outside this line (called the bleed line). We recommend adding guides 1/8 inch from each edge of your document to indicate the cut line (the line where your document will be trimmed). This excess space (1/8 inch on all sides) is then trimmed off once the printing process is complete. Since printing equipment can’t always accommodate printing all the way to the edge of the page, extra space must be added to allow for it. Bleeds are text or images that extend all the way to the edge of the finished page. The 1/4 inch of extra space is intended for bleeds. ![]()
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